Small Business Owners: Use Google Local to Stay on Top in 2011

This excerpt is from Lisa Barone’s article on Outspoken Media

Claim Your Google Places Listing

In April 2010 the world of local changed forever. It’s when Google made its local intentions clear with the release of Google Places. Just as Google had always prided itself in organizing the world’s information, Google Places looked to organize the world’s businesses. To date, more than 50 million places have been created. If yours isn’t one of them, you’re behind. This is something you can’t ignore.

To claim your Google Place Page, head over and add your business if it’s not already there. Fill our your profile with your basic information, service areas, payment options, hours, videos, photos and any other additional information that you feel is relevant. It’s really important that you take the time to fill out each and every section, including the area of photos. On October 27, Google showed a serious change to the search engine results page with Place Search What it did was replace the old local 7-pack with comprehensive local listings that put related business images and reviews directly under your Web site listing in the SERP. Yeah, they’re right there for everyone to see.

It’s massive. If you haven’t checked it out, do so now. You’ll start to see just how important your business’ Google Place page is.

Some tips to help you optimize your Google Place Listing

  • As I mentioned, fill out every field. Many sources have stressed the importance of having a score of 100 on your Google Place Listing. Yes, I know, no one likes filling these things out but it’s important. Don’t give me lip.
  • Include relevant keywords that best describe your products and services. That means not only including keywords relevant to what you do, but also where you do it. This is local search after all.
  • Make reviews a priority: Reviews are becoming increasingly important for a number of reasons (which we’ll cover in a bit), however, in the world of Place Search, reviews for your business are appearing directly underneath your Web site listing. There’s no avoiding them, especially now that Google has, itself, gotten into the online review world.

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About HR Strategies

HR Strategies is a private human resource management firm created to enable small business owners to focus on their core competencies, rather than the tedium of running payroll, providing employee benefits, or the many other facets of human resource administration. We allow business owners to concentrate on their passion, without being distracted by countless human resource responsibilities.

2 responses to “Small Business Owners: Use Google Local to Stay on Top in 2011”

  1. allstaffhrgroup says :

    Thanks for the mention! Be on the lookout for more posts concerning Small Business! And keep coming back this week to see Allstaff HR’s number one post from 2010! Check us out by clicking here: Allstaff HR Group! We’re looking forward to a great 2011!

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